September 6, 2023

Confident Cannabis is now Confident LIMS!

We're thrilled to announce a remarkable milestone in our journey—the launch of our new brand identity: Confident LIMS.

Written by

Jacqueline DeMarco

We're thrilled to announce a remarkable milestone in our journey — the launch of our new brand identity: Confident LIMS.

This pivotal moment marks the next defining step in our new strategic pursuit to become the best Laboratory Information Management System (LIMS) in the world. Our new brand demonstrates our renewed dedication to helping laboratories thrive and extending our horizon beyond the cannabis industry.

Our Transformative Journey

Over the past 8 years, we’ve had the honor of serving 60% of legal cannabis businesses during the most transformative period of the industry’s development. Along the way, we enjoyed several successes, such as creating the industry-standard lab testing platform and compiling the largest standardized data set of cannabis chemistry in the world. We also suffered our share of failures, like shuttering the Wholesale marketplace we worked so hard to build.

Despite the challenges in cannabis and competition from large mainstream LIMS players, we are honored to be the #1 LIMS in the cannabis industry for 6 years in a row - and counting…

From this strong position today, we embark on a new mission to redefine what the best LIMS could be -- not just for cannabis & hemp labs, but also for food & beverage, agriculture, environmental, nutraceuticals, personal care, oil & gas, and industrial chemicals labs.

Our New Identity

Our new look isn't just about aesthetics. It's a reflection of our core values and who we are -- from our approachable, knowledgeable, and helpful team to our modern, efficient, and reliable technology.

  • Logo: Easy to read and inviting, our new logo fuses design elements from chromatography and the golden ratio, symbolizing science, nature, efficiency, and continuous improvement.
  • Colors: Our palette features a harmonious blend of blues, scarlet, and muted whites, embodying trustworthiness, enthusiasm, and clarity.
  • Design Elements: The text and illustrations we've chosen seamlessly blend approachability with technical precision, making our brand as user-friendly as it is expertly crafted.

We invite you to explore our new website, get to know our team, and discover how Confident can empower your laboratory to thrive like never before. Stay tuned for exciting updates, as this is just the beginning of an extraordinary journey that we're thrilled to pursue with you.

Thank you for being part of our journey,

Steve A.

CEO & Co-Founder

Confident LIMS

About Confident LIMS

Confident exists to delight your teammates and your clients. We want Confident to be the LIMS you actually want to use.

Confident LIMS combines an intuitive and beautiful interface with a powerful network of labs and testing clients, allowing labs to attract and retain more clients, accelerate workflows, and seamlessly integrate systems. Our state-of-the-art platform is designed for modern usability – making it easy for your team to deliver exceptional service that keeps clients coming back. Our network connects you to thousands of potential clients, making it simple for them to order tests from your lab. Our friendly, knowledgeable, and responsive teammates empower labs to onboard and adapt twice as fast as other LIMS providers.

In other words, we make the hard stuff easy so your lab can thrive. That’s why hundreds of labs and thousands of their clients rely on Confident LIMS to test millions of samples around the world.

What’s a Rich Text element?


The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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